IMCopywriting Questionnaire
This IMCopywriting Questionnaire is designed to help you organize the essential elements that will be used to create your sales copy or sales letter.
Simply Fill it Out to the Best of Your Ability…
Copy and paste the questions below into your email program of choice and when completed, please send this to:
Mark@IMCopywriting.com
With the subject line:
IMCopywriting Questionnaire - and your name or website title for easy reference.
1. Your credibility matters and can directly affect your sales - What are your academic credentials? What courses or training have you completed? Have you won any awards? Where did you go to school / university? Have you written articles in magazines or journals or for other notable websites online? How long have you been in practice / in business?
2. Describe as much as possible the product or service you are selling:
3. What are the features of your product or service? Please do not leave anything out, if you can possibly help it. A feature is one of the components, facts, or functions of your product or service. Describe what it does, how it works, or what it looks like. In short a feature is what a product actually does. What does your product or service do?
4. What relevant facts or figures have been gathered about your product or service? Are there any statistics that will provide facts and figures that will substantiate your claims? Are there any journals that can provide meaningful facts, graphs, charts, and statistics to support you?
5. What are the 5 major benefits your customers / clients might receive from using your product or service? Benefits are different than features. Features describe what a product does. A benefit describes what a product does for someone to offer a solution to a particular problem.
Benefit 1:
Benefit 2:
Benefit 3:
Benefit 4:
Benefit 5:
6. What major benefit do your customers / clients get from doing business with you rather than with your competition? Who else is selling something similar to you and how are they selling this?
7. What are your customers main concerns? What keeps them up at night? What are they afraid of? What are they angry about? What are their top frustrations? What trends are occurring and will occur in their lives if their problems are not solved? What do they most desire?
8. What are your customers or prospective clients 5 greatest objections when buying your product or service?
9. Take some time to create an accurate profile of the type of customer or prospective client you would most like to attract:
10. What type of guarantee do you offer?
11. In your own words, sell me your product or service as if I were a prospective customer or client sitting across the table from you:
12. Provide me with all the testimonials you have from customers and patients including their name and any additional information you know about them, include their website address if you have permission to use it:
13. What is the very specific goal of your Internet marketing sales copy or web content?
14. Do you require plain text copywriting or would you also like to receive a full professional graphics package, with the sales copy and full graphics supplied to you?
15. Where do you intend to use your copy? On a website? In a newsletter? Offline? Other?
16. Would you like your sales copy to be delivered to you in American or British English?
Mark Andrews - Mark@IMCopywriting.com
Alternatively, just fill in this very quick form and I’ll get back to you as swiftly as possible…
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